Hyper-Reality: what Augmented Reality can look like

A couple of years after his augment reality project Domestic Robocop, Keiichi Matsuda launched a successful Kickstarter campaign for a follow-up. The end result took two years to make.

It’s fascinating to watch it over and over again as there are so many layers (literary) that you discover something new each time you watch it.

Part of the reason the 6:15 min movie took more than two years to make was because Matsuda wanted everything to mean something. And it shows as it is  packed with references to gaming, social media, gamification, online identity, hacking, marketing, identity theft,

It’s fascinating that even after a couple of minutes of augmentation you feel disappointment when at 4:03 the device resets and you are momentarily returned to a bland real life supermarket.





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